PRICING
Full product. One weekly rhythm. Pick how many ventures you run.
Every plan includes the same Ambitio product — Strategy, Goals & Targets, Action Plans, reviews, connected data, and team chat. Plans differ only by how many ventures you can run and how you buy extra Agent Runs.
Early rates for founder-led teams joining now. Prices may increase as we ship more connectors and capacity — your subscription price is locked for the term you choose.
Starter
One venture on the weekly OKR loop.
$79/mo
- 1 venture
- Unlimited seats
- 100 Agent Runs per venture / month
- Full Ambitio product
MOST POPULAR
Studio
Run up to three ventures without rebuilding the system each time.
$149/mo
- Up to 3 ventures
- Unlimited seats
- 100 Agent Runs per venture / month
- Full Ambitio product
Unlimited
Portfolio founders — each business keeps its own Goals & Targets and Monday review.
$249/mo
- Unlimited ventures
- Unlimited seats
- 100 Agent Runs per venture / month
- Full Ambitio product
Every tier ships the full product — no feature-lite Starter, no per-seat fees, and no token math on the marketing page.
COMPARE
Same product. Different venture count.
Ambitio does not sell a stripped-down Starter or charge per seat. Pick the plan that matches how many companies you run.
| What you get | Starter | Studio | Unlimited |
|---|---|---|---|
| Ventures | 1 | Up to 3 | Unlimited |
| Team seats | Unlimited | Unlimited | Unlimited |
| Agent Runs / venture / month | 100 included | 100 included | 100 included |
| Product scope | Full product | Full product | Full product |
| Strategy agent | Included | Included | Included |
| Goals & Targets | Included | Included | Included |
| Action Plans | Included | Included | Included |
| Programmed reviews | Included | Included | Included |
| Connected data | Included | Included | Included |
| Team chat | Included | Included | Included |
AGENT RUNS
Included usage and overage
100 Agent Runs per venture each month
Each venture on your account gets 100 Agent Runs every month. Runs reset at the start of each billing period — they are per venture, not pooled across your portfolio.
Need more? Buy packs of 100
If a venture needs more agent time in a month, add packs of 100 Agent Runs for $29 each. Packs apply to the venture you buy them for — still no per-seat pricing.
What counts as an Agent Run?
One Agent Run is a single completed session with a named Ambitio agent — Strategy, Goals & Targets, Action Plans, Reviews, Focus, or Team. You send a message; the agent finishes its turn with a response. Tool calls inside that session count as one run, not one run per tool.
ANNUAL BILLING
Pay yearly, save about 20%
Annual plans bill once per year at $756 (Starter), $1,430 (Studio), or $2,390 (Unlimited) — roughly 20% less than paying monthly for twelve months. You can switch to annual billing at checkout; renewals stay on the interval you pick.
QUESTIONS
Pricing FAQ
How does the 7-day trial work?
Choose a plan and start with Start 7-day trial. You get the full product for seven days. If you keep the subscription, billing begins when the trial ends — no feature gates between tiers during the trial.
What is an Agent Run?
One completed session with a named Ambitio agent (Strategy, Goals & Targets, Action Plans, Reviews, Focus, or Team). One message and the agent’s finished response count as one run, including any tool calls inside that session.
Do you charge per seat?
No. Every plan includes unlimited seats. Invite cofounders and operators without a per-user SKU.
Is Starter a limited product?
No. Starter is full Ambitio for one venture. Studio and Unlimited add venture capacity — not extra modules or a lite feature set.
What happens after 100 Agent Runs?
Each venture includes 100 runs per month. Buy additional packs of 100 runs for $29 when a venture needs more agent time that month.
Can I pay annually?
Yes. Annual billing is $756 / $1,430 / $2,390 — about 20% off the monthly price × 12. Toggle Annual on the pricing page before checkout.
What does “early rate” mean?
These list prices are early rates for teams joining during launch. We may raise public pricing as the product grows; your active subscription stays at the price and interval you chose until you change plans.
How does this relate to private beta?
Some teams still join through invite-only beta access at /beta. Public pricing is for self-serve trial checkout once billing is live — the product inside is the same full Ambitio loop.
Questions about billing? hello@useambitio.com