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PRODUCT · GOALS & TARGETS

OKRs a small team can actually run.

Goals are results, not tasks. Targets are the scoreboard. Quarterly work exists to move the year — never as a parallel plan. The agent helps you draft; the system holds the numbers.

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A SIMPLER TAKE ON A METHOD YOU ALREADY KNOW

  • OKRs
  • John Doerr
  • Y Combinator
  • Weekly reviews

HOW GOALS WORK

A scoreboard that serves the mission.

If everything is a priority, nothing is. The product keeps the count tight and the lineage clear.

  1. 01

    A few North Star goals — not a pile

    Qualitative annual outcomes. No numbers in the wording. Stretch for the time you actually have.

  2. 02

    Targets carry the numbers

    Measurable proofs per goal, with units and dates. Weekly reviews update these — not vague titles.

  3. 03

    Ninety days that advance the year

    Quarterly outcomes tied to named annual goals. Prefer leading indicators over copying the year-end number into this quarter.

  4. 04

    The agent argues for clarity

    It proposes options with a short why and pushes back on mush. You lock when the outcome is worth a year of focus.

Put this year’s ambition on a scoreboard.

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